Originally known as Heuer, the company was founded in 1860 in St-Imier, the Tag association didn’t come about until 125 years later. Although some of the achievements have been overlooked, Heuer patented the oscillating pinion in 1887, which is still used by watch manufacturers today. Tag Heuer are best known for their sporting lines, such as the Carrera and Monaco, and it’s no surprise to see that wearers have included the likes of Muhammad Ali, Ayrton Senna, Steve McQueen and Tiger Woods.

Founded in 1860

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